Am I Next? Avon to close office i Rye, New York and layoff 105 employees.

London, England-based Avon Products, Inc. has announced that it is continuing with its previously announced restructuring plan, consolidating its U.S. operations into its existing facilities in Suffern, New York and permanently closing the office in Rye City, New York. The closure will impact 105 employees.

Using the standardized corporate-speak template, Avon's CEO, Jan Zijderveld noted, "With Avon's international focus, simplifying our U.S. operations is a logical next step in providing fuel for growth, and a further example of our commitment to improve Avon's performance and become more fit for purpose. While decisions like these that impact our employees are never easy, we will manage the transition in a respectful and sensitive manner. I wish to thank all of our colleagues for their dedication to our growth plans to turnaround Avon."

The handwriting has been on the wall for a number of years as the company’s dated door-to-door business model was significantly impacted by product sales on websites driven by social media postings.

However, under pressure from activist investors, management has announced the will be “pivoting to a New, Open Avon.”

-- Focusing on restoring competitiveness, modernizing and digitizing the Avon brand, and capitalizing on strategic breakout opportunities by: (1) Recruiting and retaining more Representatives by increasing Her earnings and training with intent; (2) Opening up access to all consumers anywhere, anytime; (3) Capturing share in fast growth areas by expanding into those categories, markets and channels; and (4) Managing our product portfolio, winning in all price tiers, expediting innovation both in-house and with outside partners.

-- Leading a performance-based cultural transformation aimed at: (1) Identifying news ways of working by enhancing speed and agility; and (2) Injecting new capabilities within the sales organization and our digital initiatives.

-- Rebooting Avon’s Social Selling Proposition: (1) Segmenting communication and training for Her based on her intent and expectations; (2) Providing her with products and tools that transition Her to becoming a trusted Beauty Advisor to Her customers; and (3) Injecting new sales talent in key markets.

-- Modernizing Avon’s Brand and Unlocking E-Commerce for the Future: (1) Refreshing the brand identity to capitalize on Avon’s strong brand recognition and provide relevant, on-trend innovative products; and (2) Unlocking e-commerce, data and digital capabilities, as well as an open and simplified eco-system to increase access, reduce effort and provide tools to improve Her earnings.

Are you wondering, Am I Next?


 Am I Next? No Love at Connexions Loyalty (St, Louis, Missouri) Mass Layoff.

Richmond, Virginia-based Connexions Loyalty, a full-spectrum engagement vendor of loyalty programs and a subsidiary of Stamford, Connecticut-based Affinion Group, a consumer engagement marketing company, has announced that the company will be permanently closing its St. Louis, Missouri fulfillment facility and laying off 214 employees, including 177 customer service agents.

The decision was driven by the companies desire to consolidate its travel-related loyalty operations in a centralized state-of-the-art fulfillment facility located in Tulsa, Oklahoma. The company’s other fulfillment centers that will remain open are located in Boise, Idaho; Columbus, Ohio; and Nashville, Tennessee.

Are you wondering, Am I Next?


 Am I Next? Mass layoffs at Family Dollar - relocation of headquarters.

Chesapeake, Virginia-based Dollar Tree, a leading operator of discount variety stores, announced that it was closing its Family Dollar headquarters and support center in Matthews, North Carolina and laying off 900 workers. Approximately 200 positions will be permanently eliminated and the remaining 700 employees will be offered an opportunity to relocate 325 miles to Chesapeake, Virginia. In a company statement, the decision is part of the company’s “ continuing integration of Family Dollar's organization and support functions. “The Company plans to consolidate its store support centers in Matthews, North Carolina and Chesapeake, Virginia to Dollar Tree's newly-completed office tower in the Summit Pointe development in Chesapeake.”

 Am I Next? Dollar Tree closed Family Dollar HQ with mass layoffs.

Dollar Tree's Executive Chairman, Bob Sasser, noted, "Our new 12-story, 510,000 square foot office tower represents the anchor of a dynamic campus environment serving the needs of our associates. We are eager to welcome all associates relocating to the Chesapeake area to participate in, and benefit from, the Company's next phase of growth."

While Dollar Tree's Chief Executive Officer, Gary Philbin, added, “"Leadership from both banners has continued to work together to integrate our two organizations and invest in future growth. By bringing our teams together into one location, we will further improve our ability to support our stores more effectively through enhanced collaboration, communication and teamwork. The completion of our expanded headquarters in Virginia will facilitate the most important phase of the integration and we are excited about the opportunities ahead for the Dollar Tree and Family Dollar banners."

The red flags were flying and the handwriting was on the wall. First, in July 2015 when Dollar Tree acquired Family Dollar for $9.1 billion and started integrating operations to reduce redundant operations and cut costs.

Again in early 2016 when the son of the founder stepped down as Family Dollar’s CEO signaling a possible corporate realignment and the company laid off approximately 370 employees in its Mathews headquarters.

Again in August 2016 when Dollar Tree announced the development of its expanded corporate headquarters in the city of Chesapeake, Virginia, noting “Chesapeake will be our center of growth for services shared across the entire corporation.”

And, again in late 2018 when the new building was finished and it was time to consolidate operations and close the Mathews, North Carolina operation.

Are you wondering, Am I Next?