Denver, Colorado-based RE/MAX, an international real estate company that operates through a franchise system, has announced several technology-based initiatives including an affiliation with major real estate technology provider Salt Lake City, Utah- based Inside Real Estate.
Insides' kvCORE platform will include agent/team/office websites, lead management, a smart CRM, and automated marketing capabilities for ReMax teams.
Unfortunately, the kvCore solution will replace many of Re/Max's in-house solutions and thus render the technology and personnel redundant. The phased roll-out, continuing into 2013 will impact approximately 120 employees in mostly technology positions or 17% of Re/Max's workforce.
According to a company statement, "The layoffs are the result of the company's shift in strategy to sunset its in-house technology platform in mid-2023 and instead partner with Inside Real Estate, which developed a cloud-based platform called kvCORE for real estate companies."
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