Grand Rapids. Michigan-based Acrisure, a global financial technology and insurance company, has announced a reorganization to implement AI in the organization, along with an 11% reduction in force.
The reorganization will impact 2,250 employees in phases beginning presently and continuing into 2027. This is the second mass layoff attributed to Artificial Intelligence, following the axing of 400 accounting employees in October 2025.
According to CEO Greg Willians...
Dear Colleagues,
I want to share an important update about Acrisure’s future, one that reflects the exceptional company we have built together and the next chapter ahead. As we enter a new phase of execution, I want to be clear about where we are headed, what is changing, and what it means for our company and our colleagues.
Over the past 13+ years, your talent, commitment, and entrepreneurial spirit have helped build Acrisure into a $5 billion global fintech organization. That success is real, meaningful, and something we should all be deeply proud of. I have never felt more confident in our long-term prospects and our strategic direction.
Advances in technology, AI, and digital platforms are fundamentally changing how businesses operate, how clients expect to be served, and how value is created. We made our first scaled AI investment in 2020, and as other leading organizations accelerate in this direction, we must continue to push the pace.
As we look ahead, we need to increase revenue growth through greater connectivity, tighter alignment, and continued investment in technology. As I’ve noted many times, the intensity and rate of change will forever be different. The greatest risks we face are not acting decisively enough and seeking comfort in the way things “used to be.”
This next chapter requires us to continue advancing Acrisure as a technology-enabled company. Our future is not merely about doing the same work in a di erent structure . . . it’s about changing how work gets done.
That means:
• Combining our deep human expertise with the power of our technology platforms
• Using AI, data, and automation to reduce manual work and create faster, more consistent outcomes
• Building digital capabilities that make it easier for our teams to serve clients and support one another
We are already seeing what is possible when we change how work gets done, and our Forward Deployed Engineering model is producing meaningful results. We have seen client-oriented work that took days or weeks reduced to minutes. We need more of this thinking and broader adoption across the company. Leveraging technology must be the core of how we operate, how we grow, and how we deliver value to clients every day.
To fully realize our potential, North America Insurance will organize more intentionally around our lines of business while operating as one unified enterprise. This will allow us to bring deeper expertise, greater consistency, and more speed to how we serve clients across the organization.
Transformation at the scale required cannot be done incrementally – and it requires difficult decisions. As part of this process, we will be reducing our headcount by approximately 2,250 roles. This process will begin today and continue in phases into 2027. The reduction represents approximately 11% of our total workforce and will primarily impact U.S. based operations.
This decision affects colleagues who have contributed meaningfully to building Acrisure, and was not taken lightly. It was driven by how work must evolve as we build the company we need for the future.
To those impacted, I want to express my sincere gratitude for your valuable contributions. We are committed to treating you with care and respect throughout this transition, including comprehensive severance, extended benefits for a period of time, and dedicated outplacement support. Our leaders and HR partners will be available to provide guidance and assistance, and we will continue to communicate as openly and transparently as possible.
To those continuing the journey, this is a di icult moment, but Acrisure is exceptionally well-positioned for the future because of the foundation we’ve built together. The work ahead is serious, and expectations are high. Building a unique and scaled fintech company, which can lead in an era of AI, technology, and transformation, is not for the faint of heart and requires focus, resilience, and conviction.
We’re doing the right things, and we must execute with greater alignment, stronger entreprenurial spirit that has always defined who we are. The moment requires a special commitment and intentionality, so “thank you” for staying focused and daring to do what others won’t. I’m grateful beyond words for your partnership and leadership.
Sincerely,
Greg Williams
Change is constant, and it's coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life, nor promises of a bright future. We see good people being laid off through no fault of their own. Just because something terrible hasn't happened yet doesn't mean it won't. It can happen to anyone, at any time, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. While many employees can read the writing on the wall, why do most assume it’s targeted at someone else? Are you now wondering, Am I Next?
