San Antonio, Texas-based iHeartRadio, the flagship brand of iHeartMedia, an American mass media company, has announced a major restructuring of its radio programming as the company shifts toward automated, multi-market programming.
It is unknown how many employees, including on-air personalities, program directors, and production staff, across the U.S. will be affected.
According to chief programming officer Tom Poleman and Multiplatform Group CEO Ann Marie Licata ...
Hi all,
As the number one company in audio, our business model is to build engaged relationships with listeners and then monetize those relationships. Our business success is built on putting our listeners and our communities first – and in support of that mission, we’re now taking an important step that will move us further into the future: Evolving how we program our stations to reward and develop our leading and up-and-coming talent.
What sets us apart as a company is our dedication to creating new opportunities for our top personalities, making sure ‘Guaranteed Human’ is at the core of everything we do. Real voices and real talent strengthen our real connection and commitment to our communities.
We also know that our sellers need faster and easier to use information about our programming, talent and audiences. Faster is better, and that’s the goal of our changes. With that in mind, we’ve built new tech capabilities over the last several years that have enabled us to both deepen our relationships with the listeners and communities who depend on us and improve the support we provide to our sellers. We’re now moving to scale this approach, implementing structural changes within our Programming organization and expanding responsibilities for key leaders.
These moves are designed to:
Expand and deepen our support for our communities, markets and sales teams; Fully leverage our technology to deliver an even stronger product for listeners wherever they live; Move faster and operate with greater precision across markets; and Position us not just to adapt to the future, but to lead it.
While we will be creating new roles to support our future needs, we also recognize that some colleagues and existing positions will be impacted as part of these changes. We have given this a great deal of thought and do not take this step lightly; we are deeply grateful for the contributions of those affected, and we’re committed to supporting them through this transition.
At every step, our commitment remains the same: To build a stronger, more connected audio platform built on the strength of our broadcast radio assets, and combining our commitment to the communities we serve with the scale of our technology and the authenticity and creativity of our people.
Ann Marie and Tom
Change is constant, and it's coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life, nor promises of a bright future. We see good people being laid off through no fault of their own. Just because something terrible hasn't happened yet doesn't mean it won't. It can happen to anyone, at any time, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. While many employees can read the writing on the wall, why do most assume it’s targeted at someone else? Are you now wondering, Am I Next?
