Grand Rapids, Michigan-based Acrisure, a financial technology and insurance company, has announced the continuation of its technology transformation with artificial intelligence.
The transformation will impact 400 accounting employees, including 200 in West Michigan, in the first quarter of 2026.
According to CEO Greg Williams, "The layoffs are the result of artificial-intelligence technology deployed by Acrisure, which will automate a significant portion of the work performed by the affected employees. The last five years have been about innovating and deploying technology anywhere and everywhere that we can."
"This was not an easy decision, as it affects colleagues who have given so much to our company and our community. You kind of knew this day was coming at some point as you’re doing these investments and leaning into innovation, automation. But it doesn’t make it any less painful … Our colleagues have been tremendous. They’re not only great teammates, but they’ve been a carrier of a culture and a strategy in a company that they’ve helped build.”
“This isn’t anything about pressure or pain point in the bottom line. This is about remaining competitive in a very competitive world and meeting clients where they want to be met and deploying capital where we need to deploy it in order to make all that happen.”
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life, nor promises of a bright future. We see good people being laid off through no fault of their own. Just because something terrible hasn't happened yet doesn't mean it won't. It can happen to anyone, at any time, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. While many employees can read the writing on the wall, why do most assume it’s targeted at someone else? Are you now wondering, Am I Next?