Am I Next? Krispy Kreme Donuts: Layoffs, relocation

Krispy Kreme, my favorite donut maker will be laying off 90 workers in a transition move from its present Winston-Salem headquarters to a new headquarters in Charlotte, both in North Carolina (USA). It appears that Global headquarters will remain in Winston-Salem, but may be moved to London, England at some future time. It has been suggested that Krispy Kreme will keep a minimal presence in its founding city, but the recently appointed CEO has already signaled the transition with his purchase of a home in the Charlotte area, specifically in Lake Norman.

The company is owned by JAB Holding Company, a German privately-held company based in Luxembourg whose portfolio includes such brands as Coty, Panera, Keurig, various premium coffee chains, Jimmy Choo, Bally, and other premium brands. It is likely that the parent company JAB will be moving pieces around the chessboard as it acquires additional companies and seeks to eliminate duplicative efforts and flatter in the organization.