MARCH 7, 2019 — GOOGLE SHUTS DOWN API’S ON CONSUMER VERSION OF G+
Google has shut down all of the program application interfaces between third-party systems and developers and their consumer G+ platform; including the use of the G+ sign-in features.
Imagine that a major portion of your business is linked to Google’s Google Plus social media platform and you received the following message from Google’s Vice President of Engineering, Ben Smith…
”The review did highlight the significant challenges in creating and maintaining a successful Google+ that meets consumers’ expectations. Given these challenges and the very low usage of the consumer version of Google+, we decided to sunset the consumer version of Google+.”
To give people a full opportunity to transition, we will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrate their data”.
As an employer, you may be losing a significant source of your business and with it the type of reduced revenue that demands you layoff employees. As an employee, the handwriting is on the wall and you can see a future disruption in the business which may jeopardize your job.
Therefore, you may want to assess your company’s dependence on social platforms and prepare for a future when that platform is no longer viable.
And, for the Google employees associated with the development, maintenance, and sales related to the Google+ platform, keep a close eye on the business because layoffs are eminent.
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life, or promises for a bright future. Just because something bad hasn't happened yet, doesn't mean it won't. It can happen to anyone, anytime, anywhere ... are you now wondering, Am I Next?