The bottled drink and snack business is changing dramatically. Everything from changing consumer tastes, purchasing options, disrupted supply chains, and outsourcing is impacting the business. As we reported in November (2017), Coca-Cola had just announced another 1,200 layoffs by the end of 2017. And noted that Coca-Cola has shed more than 20,000 employees by the end of 2016.
So it should come as no surprise that Coca-Cola just announced another 400 layoffs, mostly management positions in Atlanta, Georgia, the home of corporate headquarters.
According to Coke CEO James Quincey, "We reduced the head office in part because we'd sold off the bottling companies and we were able to bring in some new digital technology, and we shrunk the head office and got more focused on empowering the countries out there. So we're taking the necessary steps in a Coke way -- humanely and with dignity -- but we're gonna be productive. We are going to make a ‘choiceful use of resources.’