San Francisco, California-based Uber Technologies, the iconic peer-to-peer ridesharing and transportation company appears to be worried about maintaining its post-IPO pricing on Wall Street and has implemented a reduction in force of an estimated 400 employees, about one-third of its marketing team. The company remains unprofitable at this point in time and shareholders are becoming increasingly concerned.
The marketing function is being reorganized under Jill Hazelbaker, Uber’s marketing lead, who noted, “These changes are incredibly difficult to make because they have a huge impact on people’s lives. Many of our teams are too big, which creates overlapping work, makes for unclear decision owners and can lead to mediocre results. As a company, we can do more to keep the bar high, and expect more of ourselves and each other. So, put simply, we need to get our edge back.”
Her stated intention is to consolidate marketing activities world-wide, which may portend more layoffs.
Change is coming. There will always be a tomorrow, no matter how much you may try to ignore it. There are no guarantees in life, or promises for a bright future. Just because something bad hasn't happened yet, doesn't mean it won't. It can happen to anyone, anytime, anywhere. No one is guaranteed to wake up tomorrow and still have a job by evening. Are you now wondering, Am I Next?